April 14, 2022

Valley Basketball Star, Cameron Payne Joins Gaming Lifestyle Organization, Built By Gamers

Gilbert, Arizona – April 14, 2022 – Built By Gamers

Built By Gamers (BBG), announced today an exclusive partnership with Arizona fan favorite and Phoenix Suns player, Cameron Payne.  

Cameron officially joins the rapidly growing, Arizona based gaming lifestyle organization by taking an ownership stake the company and committing to a future  

“Gaming is a huge passion of mine. I love to game, it’s a social thing for me,” said Payne. “This is a place that I can connect with my friends and family. It feels really good to be an owner in Built By Gamers. This is the first thing I’m in outside of basketball. I know how big of a deal it is and I’m excited to grow my platform while streaming. I want people to see who Cameron Payne is outside the game of basketball. BBG is the spot.” – Cameron Payne  

Starting early on in life, Payne has always been a gamer. He started gaming more frequently while spending time in the 2020 NBA Bubble competing against fellow teammates in Call of Duty and NBA2K. Payne is just one example of the national trend of gaming being the fastest growing entertainment channel out there that also offers a level of connection with fans and friends unseen in other spaces.  

“Cam is a gamer through and through. He’s committed to constant improvement in all aspects of life. We love the energy he brings to the world and can’t wait to watch what he brings in his streams.” – Todd Searle, CEO, Built By Gamers 

“We’re thrilled to welcome Cam to the team to bring his signature brand of humor and story into BBG. Cam’s story is one of grit, constant improvement, and always building the next phase of his dream. Gaming is the future of entertainment; we’re hyped to build this brand with Cam as a key partner.” – Tyler Farnsworth, CMO, Built By Gamers   

Payne has a signature phrase, “Don’t Wake Up, Keep Dreaming” (DWUKD) that is a mantra he lives by. “Keep focused on what you live for. Keep focused on the things that are important to you in life. That’s the heart of the gamer.” 

What does the future hold? Together BBG and Payne will bring to life gaming content as well as support to key Phoenix Valley area non-profit organizations.  

“Fans can expect a lot of laughter, a lot of music and fun. I’m looking forward to hanging with my fans and letting them see a whole lot more of what makes me, me. I’ll see y’all online.” 

 – Payne 

About Built By Gamers

Built By Gamers (BBG), a Rivulet Media company, is a gaming lifestyle and entertainment organization, founded in 2019, based in the Arizona Desert yet serving gamers worldwide. BBG is actively bringing together the best from the world of gaming, fashion, film, music, and sports to build the next generation of culture. BBG rosters esports teams and talent across major gaming titles including Fortnite, Valorant, Halo, Call of Duty, Apex Legends and PUBG. BBG is building the world’s foremost gaming lifestyle & entertainment brand. Fueled by a core belief that a gamer is a personality type unrestrained by gender, age, or geography – rather a person committed to being the best at their craft, focused on continual improvement, always leveling up in life.

At the center of it all. You. Want to be a part of changing the game? Be a Gamer. Join us.

Website: www.builtbygamers.gg

About Rivulet Media (RIVU)

Rivulet Media (RIVU) is a publicly traded company with producer/financier Mike Witherill and Arizona real estate investor Aaron Klusman serving as COO and CEO respectively. Veteran producer Rob Paris serves as President of Rivulet Media’s film division, which is backed by a consortium of investors spanning an array of financial sectors. The company recently financed and produced TAURUS which had its World Premiere at the Berlin International Film Festival and stars Colson “Machine Gun Kelly” Baker alongside Maddie Hasson, Scoot McNairy, Ruby Rose and Megan Fox. The company also financed and produced Please Baby Please starring Demi Moore and Andrea Riseborough which celebrated its World Premiere as the opening night gala at the Rotterdam International Film Festival. The company is currently in post-production on psychological thriller The Mistress starring John Magaro and Chasten Harmon and recently announced The Twinkle Brothers, a comedy from Academy Award® and Pulitzer Prize winning writer John Patrick Shanley.

Rivulet Media, is revolutionizing the film industry by using a proprietary financing model to deliver studio quality star driven content more affordably than larger production companies can with in-house production teams. Rivulet Media is publicly traded OTC: RIVU, and is found online at RivuletMedia.com.


Media Inquiries

Keith Woods, KB Woods Public Relations, Phone: 602-699- 4464, Keith@kbwoods.com,


Built By Gamers

Tyler Farnsworth


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